Eustis Senior Care

The problem

Families looking for assisted living are often on a phone and short on time. They need to see the home, understand the care and reach a person without working through a long form.

What I built

• A five-step request form: who the care is for, what kind of care, when it's needed, then name and contact details.
• One form with three jobs (tours, pricing and reservations), each with its own wording and consent.
• Pages for care, location, pricing, photos and visitation, with the phone number one tap away.
• A careers page with its own application form, so job seekers stay out of the family enquiries.

How it's tracked

• Family requests, phone taps and job applications tracked as separate events, so ads can optimise for families rather than applicants.
• Attribution captured on arrival and sent with each request.