Henry Melendy

About

A seasoned marketer who builds

I've worked in performance marketing since 2015. I've bought the media, made the creative, written the copy, sold the clients and managed the accounts, so I build with the whole path in mind: from the first click to a paying customer, and the work that happens after.

I've managed ad budgets of six figures a month, helped grow an e-commerce brand from a kitchen table to over $2 million in sales in two years on Facebook ads, and built another from a Shopify start-up through Amazon FBA to a seven-figure exit. My work spans home services, insurance, assisted living, e-commerce and coaching.

I've also worked in ping-post lead environments, where each lead is posted to buyers and sold in real time. That teaches you what makes a lead valuable: clean data, a clear source and a consent record that holds up.

Most marketers hand off the build, and most developers don't know how a business wins customers. I do both, using Claude Code to ship quickly, and I measure what I ship.

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